RoadRadar – Transforming Road Safety

RoadRadar is targeting a gap within the commercial vehicle industry. According to a survey conducted by the World Health Organization (WHO), 48% of road traffic accidents are caused by a lack of driver awareness. Moreover, 1.3 million people die on the world’s roads and 20 – 50 million are injured every year. Further research has suggested that up to 95% of road incidents are down to human error and could have been avoided.

Drivers often overestimate their ability and RoadRadar simply enhances their awareness to make better, informed decisions. Essentially, allowing two sets of road users to share the road safely whilst protecting vulnerable road users such as pedestrians, cyclists, and motorcyclists – those most likely to be involved in a road traffic accident.

The RoadRadar technology can play a role in improving these statistics, supporting commercial vehicle drivers and companies. RoadRadar collects data from side impact alerts, bird’s eye view of the road and 360 degree alerting around the vehicle from RoadRadars’ machine to machine intelligence and connectivity.

The average cost of an insurance claim is 2 – 20 million pounds depending upon the severity of the incident. However, road traffic accidents may lead to multiple consequences for commercial vehicle operators such as, how long the vehicle is off the road, insurance premium costs, deterioration of drivers’ mental health, whether the incident is severe, and delivery delay. RoadRadar would enable insurance claims to be processed quicker than normal as the data collected would support future claims.

In addition, RoadRadar can help prevent fraudulent claims as insurance partners have access to the platform, providing them with precise GDPR compliant data about their vehicles, outlining whether they were involved in an incident or not. Thereby, saving insurance companies time and costs when processing claims. RoadRadar is hardware free, connecting everyone within a mesh network, keeping road users safe and preventing road traffic accidents. RoadRadar is a world’s first incident prevention solution where drivers and vulnerable road users can let one another know if they are in a dangerous proximity.

Once installed on a driver’s smartphone/device/pod, this unique app will notify drivers, who may be unsighted by blind spots and other traffic, that a cyclist, e-scooter or motorcyclist is present. RoadRadars’ distraction free alerting can be applied to any platform via integration or installation, allowing users to report live location alerts in real-time, preventing and warning of any possible future collision.

By implementing RoadRadar technology, all road users can remain safe, drivers can be less of a risk to your organisation in regards to incidents and be more aware whilst on the roads.